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2023 Global Brand Audit: The Coca-Cola Company is once again the top global plastic polluter

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For the first time ever, PepsiCo’s branded plastic waste outnumbers Coca-Cola’s, albeit in fewer countries

Today, the #BreakFreeFromPlastic (BFFP) movement, committed to ending plastic pollution, announced its 2023 Global Brand Audit results revealing the world's worst plastic polluters.

The annual brand audit is a participatory community initiative in which branded plastic waste is gathered, counted, and documented to identify the companies responsible for plastic pollution. The brand audits have been running for six consecutive years, following a methodology co-developed by BFFP member organizations.

In 2023, 250 brand audits were conducted by 8,804 volunteers in 41 countries. Together, they collected and audited 537,719 pieces of plastic waste. Participants from 97 civil society organizations documented 6,858 brands from 3,810 parent companies.

Key insights from the report:

  1. The top global plastic polluters of 2023 are The Coca-Cola Company, Nestlé, Unilever, PepsiCo, Mondelēz International, Mars, Inc., Procter & Gamble, Danone, Altria, and British American Tobacco. “Top global plastic polluters” are defined as the parent companies whose brands were found polluting the most countries with the most plastic waste, according to the brand audit data.
  2. The Coca-Cola Company maintains its position as the #1 top polluter for the sixth consecutive year, setting a new record with a total plastic waste count of 33,820 – the highest tally for the company since the project's inception.
  3. Legal actions against major corporations escalated in 2023, with lawsuits filed against Danone, Coca-Cola, and Nestlé in Europe. Brand audit data is instrumental in providing evidence for legal battles, underscoring the role of these audits in holding corporations accountable.
  4. For the first time, PepsiCo branded plastic waste items outnumbered those of The Coca-Cola Company. According to the methodology that considers how many countries a brand is found in, PepsiCo didn’t make the top polluter spot as their waste was found in 30 countries compared to Coca-Cola’s 40.

Access the 2023 Brand Audit report.



Through this effort, BFFP calls on consumer goods companies to:

  1. Reveal their plastic use by providing public data on the type and quantity of packaging used in different markets and the chemicals in that packaging.
  2. End support for false solutions such as burning plastic and chemical recycling.
  3. Redesign business models away from single-use packaging of any type - including novel materials such as bio-based or compostable plastics.
  4. Invest in accessible, affordable reuse, refill, or packaging-free product delivery systems in all markets while ensuring a just transition for all relevant workers.

Media Contact: [email protected]



About Break Free From Plastic – #breakfreefromplastic is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 2,000 organizations and 11,000 individual supporters from across the world have joined the movement to demand massive reductions in single-use plastics and push for lasting solutions to the plastic pollution crisis. BFFP member organizations and individuals share the shared values of environmental protection and social justice and work together through a holistic approach to bring about systemic change. This means tackling plastic pollution across the whole plastics value chain—from extraction to disposal—focusing on prevention rather than cure and providing effective solutions. www.breakfreefromplastic.org
 
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